Herman Studio

Herman Studio was founded in 2012 by the two architects, Helle Herman Mortensen and Jonas Herman Pedersen. Their work spans from textile, ceramics, lighting and furniture design to interior design.

A characteristic of their design is the objects’ clear silhouette. Working with a clear outline for each object, makes the design stand out simply and readily clear and recognizable.

Their great passion for design is in addition to aesthetics especially about construction and the use of materials. They work in an iterative process between sketches, models and prototypes.

Their design process often starts by studying construction methods which plays a central role throughout the entire design process. Their workshop has therefore grown a natural part of the studio.

Studio Millionroses

Studio Millionroses is a Seoul based design studio created by Joo-Young Kim and Hyung-Moon Choi in 2017. Through the medium of design and photography, they produce objects and images that closely reflect daily life and accommodate a wide range of projects from furniture, lighting, objects, interior design to photography.

Choi is an industrial designer. After a professional process of several years as an in-house designer at the manufacture-based corporation LG Electronics, he studied product design for a master’s degree at ECAL / Ecole cantonale d’art de Lausanne in Switzerland.

Joo-Young Kim is a photographer. She created various works of art based on pure artistic concepts in South Korea before turning to photography. She was granted a master’s degree in Fine arts at Dongguk University and studied graphic design at PaTI / Paju Typography Institute in South Korea.

Alexander Seyfarth

Alexander Seyfarth is a Danish furniture designer based on the Danish Island, Fanoe. With a background as a joiner, he works with a great passion for the traditional craftsmanship and has a profound respect for the importance of details.

His greatest source of inspiration is the honesty of great craftsmanship and challenging the traditional with a renewing approach. He sees qualities in the intuitive and sensual design, exploring joints and textures. For Alexander Seyfarth, the importance lies in the discovery, and thereby the consciousness that ensues.

The pinnacle for Alexander Seyfarth is that good design remains timeless if the craft and composition can inspire in its most natural form.


The design of the Shoemaker Chair dates back to 1936 in Odense, Denmark. In the 1970s, the design was affiliated and assimilated by the Werner family who come from a long generation of fine wood turners; a profession almost non-existent today.

The family has now through three generations renewed and finetuned the shapes of the chair and reestablished the design and production to what it is today – a true archetypical classic.

They have tirelessly optimized the chair since the early stages, adjusting minor aspects year after year – both in the production flow and in the finished product. Among other things, the T legs were added for extra stability and the seat was re-shaped and rounded so that if the chair falls the rounded profile would protect the topline from breaking.

On the island of Funen, The Werner Family have been working from the woodturning joinery Gislev Drejerforretning, founded in 1913. Today the third Generation of the Werner Family is part of the joinery. So, the designer and the woodturner is still one and the same.