Herman Studio

Herman Studio was founded in 2012 by the two architects, Helle Herman Mortensen and Jonas Herman Pedersen. Their work spans from textile, ceramics, lighting and furniture design to interior design. A characteristic of their design is the objects` clear silhouette. Working with a clear outline for each object makes the design stand out simply and readily clear and recognizable. Their great passion for design is in addition to aesthetics especially about construction and the use of materials. They work in an iterative process between sketches, models and prototypes. Their design process often starts by studying construction methods which plays a central role throughout the entire design process. Their workshop has therefore grown a natural part of the studio.

See products


The design of the Shoemaker Chair dates back to 1936 in Odense, Denmark. In the 1970s, the design was affiliated and assimilated by the Werner family who come from a long generation of fine wood turners; a profession almost non-existent today. The family has now through three generations renewed and finetuned the shapes of the chair and reestablished the design and production to what it is today – a true archetypical classic. They have tirelessly optimized the chair since the early stages, adjusting minor aspects year after year – both in the production flow and in the finished product. Among other things, the T legs were added for extra stability and the seat was re-shaped and rounded so that if the chair falls the rounded profile would protect the topline from breaking. On the island of Funen, The Werner Family have been working from the woodturning joinery Gislev Drejerforretning, founded in 1913. Today the third Generation of the Werner Family is part of the joinery. So, the designer and the woodturner is still one and the same.

See products

Alexander Seyfarth

Alexander Seyfarth is a Danish furniture designer based on the Danish Island, Fanoe. With a background as a joiner, he works with a great passion for the traditional craftsmanship and has a profound respect for the importance of details.

His greatest source of inspiration is the honesty of great craftsmanship and challenging the traditional with a renewing approach. He sees qualities in the intuitive and sensual design, exploring joints and textures. For Alexander Seyfarth, the importance lies in the discovery, and thereby the consciousness that ensues.

The pinnacle for Alexander Seyfarth is that good design remains timeless if the craft and composition can inspire in its most natural form.

See products

Jonas Lutz

Finnish-born designer Jonas Lutz began studying design in Turku, Finland, and continued at the renowned Linköping University Carl Malmsten Furniture Studies in the outskirts of Stockholm in Sweden. He finished his studies with an exchange to Eindhoven, Netherlands.

Despite travelling further from home, Nordic design traditions remain imbedded within his work. In 2016, Jonas began focusing on his own work. He now works in a light-filled studio in one of the oldest harbors in Rotterdam in the Netherlands.

Lutz creates objects of bold and ingenious simplicity which are inviting to touch. The foundation of his form language lies in a deep understanding of the inherent qualities of materials and the production process.

Elegant solutions are visible in the way parts intersect to form a unity, projecting both subtlety and strength. Jonas finds inspiration in Nordic furniture traditions as well as in the lively design culture of his adopted city of Rotterdam.

“It’s never been a question of whether or not to make something, it’s just a natural thing for me,” the designer explains his approach.

See products

Hallgeir Homstvedt

Hallgeir Homstvedt is a Norwegian product designer. After studying industrial design at the University of Newcastle, Australia, Homstvedt returned to Norway in 2006 to join the design collective Norway Says. In 2009 he founded Homstvedt Design which now operates out of a 19th-century factory building in the center of Oslo. He designs everything from door handles to upholstered furniture. In 2017, he was awarded as Designer of the Year in Norway.

Homstvedt thinks one of the advantages of being a multidisciplinary designer is that you are not fully emerged in any specific design category. This means you approach a design task with “fresh” eyes and hopefully question the status quo. Homstvedt’s work is known to offer a new perspective through the use of new materials, production techniques or its playful character.

See products

Kristian Vedel

Kristian Vedel was a Danish industrial designer and part of the early Scandinavian Design movement. Educated as a cabinet maker in 1942, he studied at the Department of Furniture at the Royal Academy of Fine Arts and graduated in 1946 from the School of Arts, Craft and Design in Copenhagen. He was acting chairman of the Danish Furniture Designers and founding member and acting chairman of the first Society of Industrial Designers in Denmark. Between 1968 and 1971, Kristian started the first Department for Industrial Design at the University of Nairobi, Kenya. Heavily influenced by Kaare Klint and the Bauhaus School, the Kristian Vedel Style was the “Classic Modern” with a creative use of materials and a strong sense of functionality and ergonomic demands. Kristian Vedel was also a pioneer in using the early form of plastic known as melamine in 1970ies, when this versatile material was widely spread. He died at the age of 80 in March 2003.

See products